> None of BCPL, B, or C supports character data strongly in the language; each treats strings much like vectors of integers and supplements general rules by a few conventions. In both BCPL and B a string literal denotes the address of a static area initialized with the characters of the string, packed into cells. In BCPL, the first packed byte contains the number of characters in the string; in B, there is no count and strings are terminated by a special character, which B spelled `*e'. This change was made partially to avoid the limitation on the length of a string caused by holding the count in an 8- or 9-bit slot, and partly because maintaining the count seemed, in our experience, less convenient than using a terminator.

[…]

> C treats strings as arrays of characters conventionally terminated by a marker. Aside from one special rule about initialization by string literals, the semantics of strings are fully subsumed by more general rules governing all arrays, and as a result the language is simpler to describe and to translate than one incorporating the string as a unique data type. Some costs accrue from its approach: certain string operations are more expensive than in other designs because application code or a library routine must occasionally search for the end of a string, because few built-in operations are available, and because the burden of storage management for strings falls more heavily on the user. Nevertheless, C's approach to strings works well.

* https://www.bell-labs.com/usr/dmr/www/chist.html

He mentions Algol 68 and Pascal [Jensen 74].