It's not, though - that's the point. You're either a baker or you're a crack dealer - you don't get to be a baker that just sells a little crack, that's not how it works.

Isn't sugar a suitable substitute for crack?

Ever try scamming a crack addict with sugar?

No, but I bet you could manipulate a child using sugar. Probably lots of adults too.

I think that shall have potential to become a proverb.

I work for a very reputable company who produces high-quality content serving vital public interest. We still use "user engagement" as a metric in a mostly positive way. But we also aim to have content "go viral" and breed daily habits and we promote our content heavily on social media. We still have to pay the bills.