I feel that ISPs are far from a free market. The regulation as it is works to ensure a monopoly or duopoly. I'm not saying a true free market is a solution, but it would be good if we stopped letting them pretend it's a "free market". It's also pretty funny how 100Mbps is presented as some laudable goal. The technology to give everyone 1Gbps+ is not new and any well-designed modern infrastructure will easily allow such speeds. 100Mbps as the goal tacitly admits that there is no prospect of actually developing well-designed and efficient infrastructure.