(Assuming we are indeed living in a world overly enthusiastic about ML)

How do you - a professional that doesn't just throw ML at everything but focuses on the "boring stuff" - position yourself in the job market?

Sounds like a bit of a hard sell, especially if you're also charging more than the other ML-eager prospects. (i.e., you know you are the best person for the gig, but the proposal is likely to fall flat due to the expectations of the people hiring you)