Re:Twin sisters worth millions thanks to female gamers
by jfengel on Thursday March 04, 2021 @11:38AM
(#26344584)
The boys' club has a hard time reaching women's interests. You tend to end up with pink versions of male products when they try. But it's easy to take over existing ones as they become successful.
What tends to happen is that women start products/media that appeal to women, then as it grows, men take notice. They get brought on in management and finance roles, because they have established connections in those fields (where connections are crucial). And too often, that means importing the cultures that drove women out in the first place, in both old and new media.
I hope we get more stories like this, where the women can maintain control. The article points out that they never took VC money. But it's also because they started out moderately wealthy; they were effectively their own VCs.
Female-specific VCs are going to take enormous amounts of flak if they try, but it may be a route to reach whole new markets. Rather than just turning things pink and or making more dating sims.
What tends to happen is that women start products/media that appeal to women, then as it grows, men take notice. They get brought on in management and finance roles, because they have established connections in those fields (where connections are crucial). And too often, that means importing the cultures that drove women out in the first place, in both old and new media.
I hope we get more stories like this, where the women can maintain control. The article points out that they never took VC money. But it's also because they started out moderately wealthy; they were effectively their own VCs.
Female-specific VCs are going to take enormous amounts of flak if they try, but it may be a route to reach whole new markets. Rather than just turning things pink and or making more dating sims.