That's because they were. The parent company was in adtech and they even had another subsidiary that was hawking browser toolbars.
Frankly though, the Brave brand has no better reputation with me however, so it still means seeing whatever promise the tech might've had consigned to the same headspace as the rest of the scamweb.
Can I ask why? I've been de-googling my life and recently switched from Chrome to Brave.
Ahh yes, the lowest circle of adtech hell. I didn't know that kind of annoyware was even still a thing.
- trusted product reviews - left biased media/right biased media - my cooking sites.
This is something we've been doing for a while in Insight (YC W19) (https://insightbrowser.com/) and our users really like creating and sharing them. They work on top of Google, DDG or whatever your search engine is. We suggest useful filters as well.
It's cool to see that idea proliferate — it could be a part of every search/browsing experience soon. All modern search engines try and guess intent that that's an increasingly difficult guess to get right.
It was actually very impressive in terms of semantic understanding, but the index was pretty awful. I either got exactly what I was looking for, or no hits at all. I can imagine that they'd get massive value by focusing on more information-rich natural language sources and de-prioritising images or structured/knowledge queries for the time being. Some good partnerships to provide instant answers a-la Duckduckgo's goodies would be excellent.
I also can't express how much better the Brave brand will be for them - even 'Tailcat' is a much better name. Cliqz sounds too much like an off-brand, gutter ad seller to ever have credibility, and I say that as someone who was fairly impressed with their tech.
I am worried that they're currently pitching this as a general purpose search engine at the moment when it will be a while before it can even pretend to compete with Google. I would advise for them to find a niche where they can whip Google into next week, and then expand on scope from there.
[0] https://www.0x65.dev/