We realised, the best way to do this is start producing templates with solutions to common problems. Here's one:
https://web.axiom.ai/recipe/loop-through-pages
As you say, visual guides work well. I think we have a lot to do here.
We're gradually building up a library on the link above. One day, we'd like people to share their solutions openly (like airtable). We'd need to do security checks on our side though.
Yes, that's the playbook we want to follow - long-tail SEO. That worked amazingly well for Zapier, and if we had a cheesy tagline, it's 'plug gaps in your zaps' like you've suggested!
One interesting side-effect we noticed - people take inspiration from templates for other use-cases and this has driven up usage.
When we show a YouTube studio use case to one customer, they'll try do the same thing in Mixpanel.
Starting a fire here may boil down to how many generalisable templates we can churn out, and how well we can train people on integrating them.
I see on the website you have a gif where you're setting up an automation.
I'd love a similar gif (or set of gifs) where you have a before (ugh I have to do this manually), the middle (your current gif), and an after (axiom doing it automatically).