Almost 40% of U.S. Consumers Trust Online Reviews Less Than They Did 5 Years Ago

Re:Almost 40% of U.S. Consumers Trust Online Reviews Less Th... by BitwiseFool on Tuesday March 02, 2021 @01:21PM (#26318485)

In practical terms it dilutes the value of 4 and 5 star reviews for other restaurants. There's some cognitive dissonance involved when McDonald's gets a 4.6/5 and a mom and pop haute-cuisine restaurant gets a 4.6/5 as well. These are two very different dining experiences but they are being judged using the same system and feels inaccurate.

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Re:Almost 40% of U.S. Consumers Trust Online Reviews Less Th... by spaetzleesser on Tuesday March 02, 2021 @01:44PM (#26318787)

For what McDonalds is they probably deliver a 5 star review the way their customers see it. You probably have to divide restaurants into different categories and compare within them. I beat a lot of people will rate MCDonalds higher than haute cuisine restaurants even in direct comparison. There is no absolute rating for restaurants.

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Re:Almost 40% of U.S. Consumers Trust Online Reviews Less Th... by neltnerb on Tuesday March 02, 2021 @02:30PM (#26319368)

If in direct comparison they rate McDonald's higher, then that's fine... McDonald's is a huge business, they obviously have people who like them.

But it should be a direct comparison, I certainly think KFC is far superior to most haute cuisine fried chicken.

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Re:Almost 40% of U.S. Consumers Trust Online Reviews Less Th... by TheCoelacanth on Tuesday March 02, 2021 @06:04PM (#26322413)

There is no sensible way to compare fine dining to McDonald's.

The rating should be based on how well they deliver what they purport to deliver. If McDonald's delivers the absolute epitome of a fast-food burger and fries then it should get a 5/5, even if tastier food can be found at other restaurants.

Haute cuisine with a mediocre execution should get a 3/5 even if it's tastier than a McDonald's hamburger.

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