I don't disagree that branding things as "Apple This" and "Apple That" is confusing, especially when they sound interchangeable. I kinda understand why they didn't want to brand it as a GS card, because they're trying to go for a lot higher integration than they could achieve with a normal third-party relationship. But then they still periodically remind the customer that it is in fact a GS card, rather than just handling all the customer service themselves. It's not ideal at all.