I found Apple to be super fantastic as long as you don't get them to go off script, and then their support is useless. If you have a problem that fits into the general concerns like shipping, returns, repairs? It's a really great experience. In person? It's a great experience. Remotely? Well it really depends what you are asking.

Their "trade in" program is run by a third party who seem to have just given up at some point and stopped doing their job, and Apple itself doesn't seem to have any avenue for responding to that. If you call you get no option for general assistance, if you intentionally call the wrong one to simply speak to somebody you get stonewalled looking for order numbers that don't exist, or whatever. I eventually just gave up and didn't bother trading in my old MacBook, after they lied for months that they were sending me return shipping materials and that the order was mysteriously canceled, or there was nobody available to take the call and to try tomorrow, etc.