One thing that’s important to keep in mind is that most people of color largely don’t even read the NYT, or NPR. Fox News is a far more popular news source among people of color, even Democrats: https://www.journalism.org/2020/03/11/black-and-white-democr...
If the Republicans could find a candidate who better reached out to conservative minorities while not alienating their present constituencies they certainly would prove a strong contender, specially if the Democrats veer further to the Progressive agenda. Trump's problem was while he appealed to more minorities than most past Republicans he did not market it well and didn't put it front and center enough and also turned off the so called 'soccer moms' with his poor approach to the pandemic.
It’s not clear to me that you can make the coalition work. It depends on what issues you surface. Opposition to cancel culture is apparently something right wingers and my mom can both get behind—apropos nothing, she shared Bill Maher’s recent segment about McNeil on Facebook. I don’t think she’s ever watched Bill Maher in her life.
But of course, opposing cancel culture and winning back nervous Democrats like my mom is also a clear opening for... Democrats. Hint hint.
Of course most businesses would not oppose such a force, because otherwise they will be a target themselves, and enough of a public opinion would be against them, at least vaguely. They have everything to lose, and very little to win if they do not conform. This is why the "cancel culture" easily makes them cooperate.
Apparently, in the eyes of many, freedom is seriously less important than justice, and justice is often seen as the right to not be offended by anything. Not that it's impossible to achieve, but the resulting society would end up extremely homogeneous.