Okay, fair. I guess what I should have said is "he needs to learn how to tell his story in a way that people want to listen." Finding an editor is likely an easier solution than relearning how to write.

I suspect that he was also writing in large part for his colleagues at the NYT, who might be quite a bit more interested in the office/corporate/union politics angles that he spends a lot of time talking about. Obviously that's less interesting for those of us on the outside.