I wonder if cancelling of really big companies start to happen. Make one misstep in advertising or messaging even in past and then have people attack your partners telling them to stop associating with your brand...

I wonder if we ever properly reach that level. And if after a few big attempts social media companies would put stop to that...

That has been the status quo for /centuries/ with boycotting along with sponsors getting pissed off over minute things. It has usually failed against big companies because their supporters vastly outweigh their complaints and even egregious sins are forgiven for being the cheapest or ubiquitous.

It happened to Goya.

Did it though. How many people actually changed their shopping habits?

Closest thing I've done to "canceling" anyone is switching from Autozone to the O'Reily 500yd down the street because the former donated to something I really don't like and the latter had better people working at that particular location anyway.

Goya's CEO, this weekend, continued to push the lie that Trump was cheated out of the election which directly lead to the 1/6 attacks.

Is boycotting Goya in response to that a bad thing? Should #boycottgoya hashtags on social media be deleted, for example?

It's starting [0]. Andrew Neil is a guy who DESTROYED Ben Shapiro btw [1]

[0] https://www.express.co.uk/showbiz/tv-radio/1395314/Andrew-Ne...

[1] https://www.youtube.com/watch?v=6VixqvOcK8E

These things go in and out of the news cycle so fast that I'm surprised companies care anymore. If they just ignored the mob, the list of "cancelled" companies would quickly grow so long that nobody could even keep track.