It's the best I've seen, way better than I've seen built in TV's. It's also the Switzerland of streaming services. No problems with Apple devices disliking google services, or vice versa. So you get the best selection of streaming channels I've seen.
It's also popular enough that clients written for roku tend to be better than less popular devices, like say some random brand TV. Not to mention TVs are often useful for 10+ years, and it's way cheaper to upgrade a Roku than replace a TV.
Oh and there's a Plex client.
My desktop is two floors away from either TV in my house, so being able to stream my personal media library to them over LAN is more convenient than lugging around a desktop to either TV. It's buttery smooth streaming too, and the interface is really customizable