Re:Sneakerheads have turned Jordans and Yeezys into an asset...
by mattmanser on Saturday February 27, 2021 @11:53AM
(#26286056)
And so you've answered your own misunderstanding of the problem.
It's not a symptom. It's necessary to have those lower prices to keep your image and your fans and impacts your long-term earnings, and so we're back to scalpers being nothing more than parasites and a net loss.
It's the same thing with the shoes, if they prices the shoes at their 'true' value, they alienate their customer base and the shoes lose value. The scalpers are actively harming the market.
It's not a symptom. It's necessary to have those lower prices to keep your image and your fans and impacts your long-term earnings, and so we're back to scalpers being nothing more than parasites and a net loss.
It's the same thing with the shoes, if they prices the shoes at their 'true' value, they alienate their customer base and the shoes lose value. The scalpers are actively harming the market.