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Re:Google Analytics: Stop feeding the beast by specialist on Friday February 26, 2021 @12:01PM (#26276944)
Yup.

Feedback loops. Hypothesis, experiment, compare expected vs actual. Lather, rinse, repeat.

QA, test, analytics are for verifying you're on track, that your predictions are useful. Nothing more.

They're not for charting a course, planning a journey.

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