Many professions require reading to be successful, but it's more the case that getting the necessary information would not be realistically possible without reading at some point. People in that position don't read for its own sake in their work life (whether they read for pleasure is another story), they go find the information they need in the format it exists in. This is then confused as "reading makes you successful" but it is as trivial a statement as "having the right information makes you successful"
There are also people like myself for whom "success" means getting to read everything that we want. Well, not everything, because at some point in life one gets to acknowledge that death is a thing that actually happens and that will interrupt said reading, but other than that reading and the thought that there will always be interesting books for us to read is one of the main thing that keeps us (as I think I'm not the only one thinking like that) feeling alive.
Or do successful people tend to read because successful people don't tend to get dragged into shallow activities. The reading didn't make them successful- the reading is a side affect of already having that trait.
I dislike the article's take on reading for pleasure with a goofy emoji. It mentions reading to broaden your world and make connections between disparate things. Reading for pleasure also accomplishes this.