I think that an important distinction is between deploying on k8s and operating it. For a small team (not measured in the dozens), the latter is unaffordable but the working style of the former is still powerful.

This feature helps a lot with that problem by bringing GCP closer to where AWS has been with Fargate. k8s will still be more work than using AWS ECS but it might also be preferable if you dislike using the provider’s components and want the control of, for example, doing your own load balancing and storage management.