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Re:Launch HN: Enombic (YC S20) – Create your own stock indexes by _eb13 on Thursday February 25, 2021 @05:12PM (#26268990)
Absolutely. Direct indexing has some unique benefits. Of course it's a bit more complex to track everything, but that's where we come in.

We've had users get quite excited about ESG indexes. Especially with "forking" more traditional indexes and removing companies they're not morally aligned with.

Re:Launch HN: Enombic (YC S20) – Create your own stock indexes by DennisP on Thursday February 25, 2021 @06:33PM (#26269747)
Yep, personally I want things like small-value or fundamental-weighted funds that exclude fossil fuel companies, and that doesn't seem to exist.