I think you're missing the point. The brand is irrelevant. The point is if they are faking the brand, you can no longer trust the integrity of the product at all.

In this case, it began deteriorating with steel 'hairs' coming undone immediately after first use. Should I be concerned about that? Is it even steel wool or another material? If the latter, is it safe and tested against items that humans will be consuming food from? Is it sterile? Were some other chemicals used to treat it for something as trivial as attempting to match the colour of the brand?