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Re:Google Analytics: Stop feeding the beast by ehnto on Thursday February 25, 2021 @12:25PM (#26265341)
Self-hosted Matomo is a good alternative in PHP land. Being PHP it makes it pretty easy to deploy on a VPS and use it as analytics for all your projects. That also puts you in control of it's performance and impact on your users.

You can also use a server-log only mode which uses zero client-side snippets/pixels to do the tracking work.

https://matomo.org/matomo-on-premise/

Re:Google Analytics: Stop feeding the beast by Pawka on Thursday February 25, 2021 @01:44PM (#26266475)
Or even run it in a container anywhere. A while ago (when Matomo was named "Piwik") I had it running in a stateless containers (db was provided as a service).