It definitely depends on industry location. In the big tech centers, 10% avg increase over time would be, well average (Seattle, Austin, NY, Boston, bay area). I was shocked when I learned my last company was paying new college grads more than 100k. Then it got to be 120, 130 (total comp, salary, bonus, stock). I think the starting salary could have gone up 10% a year. This was a company that wasn't a faang but competed with the faangs for hiring.