It turns out there is a whole dicipline of lubrication specialists called Tribologists - they have an association and chapters in many industrial cities.
Many operations have a target to reduce head count - aside from the salary cost, the logic is that people cannot get hurt if they are not on site. We have seen many cases hiring a specialist cannot be justified on both cost and safety.
As the maitenance workforce is reduced, the same level of performance is required. GreaseBoss is positioning so that anyone on site can pick up the tool, know what to do and then do the greasing. This way site can maintain the same maintenance performance, without increasing head count or putting additional people in the plant.
The pricing of GreaseBoss is positioned to be less than the cost of having a full-time hire looking after the greasing alone (based on Western country pay scales).
Seems a lot cheaper than retrofitting my machines and greaseguns at my expense and paying for ongoing service for a company I have zero reason to trust will even exist in a year.