Yes, we are aware that big manufacturers are starting to roll out lots of telemetry into their equipment. i've only seen the greasing angle addressed by manufacturers on mobile equipment (bulldozers etc) The problem with these platforms is that they are designed to encourage lock in. Lets face it, most customers don't buy one type of equipment for their entire plant. With many different brand specific platforms, it may not be palatable for customers. Our strategy is to be light, retrofittable, simple and easily integrated into customer's larger management systems (like SAP)

The markets this company is targeting are many trillions of dollars. Zero sum thinking is a waste of time. Any slice of the pie is a huge business.