Re:Prediction: Facebook Will Surpass Google In Advertising R...
by ig1 on Sunday June 05, 2011 @01:39PM
(#2622446)
Article missed the important proviso "in display advertising" (Facebook are likely to overtake Google in this space this year), but they're nowhere near Google in terms of CTR or revenue for search ads.
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Re:Prediction: Facebook Will Surpass Google In Advertising R...
by dpcan on Sunday June 05, 2011 @03:13PM
(#2622651)
Their ad models seem totally different to me.
I'll advertise on facebook if I want a specific type of customer just to know I exist.
On google, I go after the customer actively looking buy something I provide.
Re:Prediction: Facebook Will Surpass Google In Advertising R...
by zitterbewegung on Sunday June 05, 2011 @01:52PM
(#2622465)
It seems like that Google still has they high paying ad market while facebook has a chunk of the low paying ad market.
Re:Prediction: Facebook Will Surpass Google In Advertising R...
by JanezStupar on Sunday June 05, 2011 @03:04PM
(#2622624)
That may be a problem. That was what happened to US auto industry before it got pwned by asians.