> Its about being able to buy and sell the goods at any time, hedge out price risk, etc.

Can you explain this in greater detail? I don't wish to be a naysayer, but I don't understand how those concepts are blockchain-specific. Goods being re-sold/diverted while in transit was a regular occurrence prior to the existence of blockchain technologies. What is being brought to the table that is new?

All actors having better access to these tools and others, more open markets. Someone with knowledge of new tools can build services aimed at various market participants, without needing much capital etc. Goods were sold before the Internet, too.