Re:TransferWise changes name to Wise
by porker on Monday February 22, 2021 @05:14AM
(#26222787)
> Seriously, have you ever seen a rebrand negatively affect a product?
The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did. They went from a clearly defined value proposition in the name to a nothing-word. For software that was installed on desktops, so the name and icon changed.
n=1 but I still have to stop and think which app I want to open for a realtime whiteboard.
Re:TransferWise changes name to Wise
by malinens on Monday February 22, 2021 @01:58PM
(#26228791)
actually I had problems with package managers when piwik rebranded to mamoto (or matomo?). they renamed all their libraries and it messed up our package proxy server because of that
The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did. They went from a clearly defined value proposition in the name to a nothing-word. For software that was installed on desktops, so the name and icon changed.
n=1 but I still have to stop and think which app I want to open for a realtime whiteboard.