While I largely agree with you, Apple can manage more than two things at once and money talks.

Microsoft obviously has large corporate presence, but also Xbox for example.

I just see so many already operational/technical/financial/branding assets in Apples favour compared to incumbents that I'm not sure how they'd fail to make money. OTOH, someone smarter than me in the company clearly thinks otherwise. I just wish I knew what they knew.

Maybe it is as you say, "just not Apple's DNA."