Facebook knew for years ad reach estimates were based on ‘wrong data’

Re:Facebook knew for years ad reach estimates were based on ... by throw_away892 on Thursday February 18, 2021 @11:26AM (#26181808)

I remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.

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Re:Facebook knew for years ad reach estimates were based on ... by nindalf on Thursday February 18, 2021 @12:02PM (#26182378)

You remember incorrectly.

https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud...

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Re:Facebook knew for years ad reach estimates were based on ... by throw_away892 on Thursday February 18, 2021 @12:58PM (#26183186)

Ah yes. Thanks for the memory. So they effectively cut their ad spend on Facebook by 2/3rds (an experiment) and saw virtually no difference between the two budgets. An obvious indication of reporting fraud.

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