In my experience, if you enter the desired service address it is the very next thing that's displayed.

thanks, after putting in the service address all I see is a $99 deposit and no mention of a monthly or annual fee...

Ah, that explains it, the button says "Order Now", which scared me off as I wasn't interested in actually ordering but was curious about the price.

I really dislike this kind of (almost dark) pattern. TIDAL also is not showing you the cost until you start down the sign up process, it's quite frustrating if what you really want to do is compare service costs.

Since they use regional pricing, doesn't it make sense that it would require a service address before they can show you the price?

Besides, it's not like if you click that Order Now button that it instantly places an order and a SpaceX kit drops from space in your front yard seconds later. There's a few more steps before that happens, like payment info.

Valid points. I do think something like "Enquire" would be better though. With regards TIDAL they knew enough to tell me that I can't get it in Croatia based on IP (so I signed up using a UK debit card via a VPN to circumvent that nonsense).