Not to belabor what the article already says, but I don't understand why we so readily accepted and internalized the language of the distributors: a movie, a book or a videogame are not "content". This term, in my mind, tends to sideline books, movies, etc, and put the distribution platform in the limelight instead: the streaming service, the app store. But really, who cares about them? I care about the movie, not about Netflix, Disney+ or whatnot.