[1] https://www.houstonchronicle.com/business/energy/article/Tex... ("A federal report that summer recommended steps including installing heating elements around pipes and increasing the amount of reserve power available before storms, noting many of those same warnings were issued after similar blackouts 22 years earlier and had gone unheeded.")
Weatherization makes any heating and cooling more efficient too, so everyone should assess for improvements.
* https://www.mitsubishicomfort.com/benefits/hyper-heating
These are designed in Japan, where they often have earthquakes, and so any flammable materials (natural gas) seem not to be used for heating. Things can get quite chilly up north:
* https://en.wikipedia.org/wiki/Rikubetsu,_Hokkaido
* https://en.wikipedia.org/wiki/Hokkaidō#Climate
AFAICT, the units do not have external thermometers, but rather look at the refrigerant temperature. So if the piping from the unit into your wall is short, then the refrigerant isn't exposed to the cold that much, and so may not effected as much by air temperature.
I believe why natural gas heating is not popular is because they are a bit expensive and gas pipes aren't common outside big city. I'm getting curious why gas heating isn't popular even in big city (Sapporo). Your assumption (earthquake) looks reasonable for a part of reason.
Maybe gas heater is hard to install/uninstall and never use except winter. So we don't want to put all year on small house is reasonable.
And then gas does usually need ducting or radiators.
In that mode less of the energy in the gas becomes heat in the home (good furnaces are really good).