Suggesting that iOS should not be more like literally the most vibrant, healthy, popular computing platform ever created (Windows) is borderline delusion.

The Mac is great, but the Mac App Store is garbage. And that's the iOS analogue there. That's because Mac has alternatives; centralized, forced big-tech App Stores don't work in the face of alternatives. The only platforms they have worked on (iOS, lesser degree Android) only work because of the Big Tech monopoly.

What sucks more for consumers: Having to install the Epic Games Store to play Fornite, or not being able to play Fortnite? Those are your two options. You want to believe there's a third option where Big Tech Opoly is allowed to run a centralized draconian app store for perfect user UX. This third option does not exist; its availability over the past decade was a blip destined for the footnotes of history.

Hell, go over to Linux and juggle the multiple package managers and package availability between them. That's the natural state of the world; developers hold the cards, and they'll do what is best for their business. The App Store is fighting against nature, and that fight is always a losing one. Always. There is no third option; its just a matter of time.