IKEA to discontinue its annual catalog, ending a 70-year run

Re:IKEA to discontinue its annual catalog, ending a 70-year run by forgotmypw17 on Wednesday February 17, 2021 @12:54PM (#26169294)

Well, yes, although glossy pages create some extra impact.

However, if the book in question is one which will be kept for a while, actually read or referred to, perhaps it is a more worthwhile endeavor?

Compare that to the other end of the spectrum, e.g. supermarket ads, most of which do not even leave the plastic bag which carries them into someone's front yard and straight into the trash.

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Re:IKEA to discontinue its annual catalog, ending a 70-year run by WillPostForFood on Thursday February 18, 2021 @12:24AM (#26176238)

Or 95% of mail. My daily route is front door -> mailbox -> trash -> front door.

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