Well.. I think if there was a blockbuster movie that came out with Brad Pitt starring as Il Duce and it clearly articulated the origins, I think it would have a significant effect.

The prescriptive/descriptive discussion doesn't mean much to me (although DFW has a great essay on it if you are so inclined). I just wanted to throw my 2c in with the guy being downvoted, because I think he's right. I think the extent of Average Joe's historical knowledge is basically whatever Hollywood has made movies about. AverageJoe thinks that the Nazis are Nazis, and Fascism is a more generic term which contains the Nazis and other 'far right' groups.. and who knows, maybe _it is that_ now, but lets be honest how we got here - that nearly everybody, even the most vocal 'anti-facists' are historical ignoramuses. They think that by merely existing they have the necessary information to assert their opinions on historical/political movements. It's a joke