Why is that in consumer's interest? This isn't Windows and IE, there are choices available to every consumer. If you compare Android's eco-system vs Apple's, it's clear that Apple is better for consumer's to me. Better quality apps, far less piracy, far less viruses, and safer better payment options. If iOS was the only game in town, I'd 100 percent agree but it's not. There is very little proof that proof that it's going to make the situation better for consumers and quite a bit of evidence that it will make it worse for users that prefer iOS.