Do you remember the hardware that existed at the time, the GUI, the usability or non usability. There are two systems, IOS or Android. I really respect Apples rules and appreciate them. They stood their ground and prevented Cell Carriers from loading their phone with CRAP ware that is non-removable. Unlike android and any other flavor of phone OS that has existed. IOS when it came out was a true game changer. Its a very dominant player in the cell phone industry because of it.