As I wrote, there aren't much differenciation between washing machine brands today. Of course one is empowered by getting a washing machine, any washing machine. That much is obvious. It doesn't mean however that washing machine manufacturers are in the business of empowering their customers , although they certainly were in the mid 1930s.
Nowadays though, the folks who are getting their first washing machines right now are simply catching up with the times, which is precisely what Rosling is saying in that talk. In fact, there hasn't been much innovation in washing machine technology over the last few decades, it's all mostly come down to gradual improvements in their general efficiency. For people who already owned washing machines, those improvements are very small in nature.
This is why this Jacquard project is a different thing altogether: we're currently in the mid-1930s of the smart cloth. Whether it's a fad or a complete paradigm shift won't be apparent for a few years.
I agree with you however that wether smart clothes company are empowering anyone is yet to be evaluated.
If that is your definition of empowering, so is a company that produces toilet paper.
Please watch the video because I guess from you answer that you haven't...
Beside my point was just that you choose a particularly bad exemple this is not a thread about washing machine vs smart clothes... (even though washing machine probably win against jacquard which is not water proof)
Please take 12 minutes of you life to watch this Hans Rosling talk, may he rest in peace.
Hans Rosling: The magic washing machine https://www.ted.com/talks/hans_rosling_the_magic_washing_mac...