I once worked next door to a charity that had a name something like "Association For Retarded Citizens." It was very well loved and respected in the community.

Then the 1990's happened and it changed its name to something more politically correct like "Association For Individuals Of Differing Abilities." I found out when the big sign out front that i used to park by was changed.

A year or so later, the sign changed again. Back to "Association For Retarded Citizens." There was an article in one of the newspapers saying that donations dried up because nobody knew who they were or what they did anymore.

Just an interesting anecdote.