I agree that we need a new way to fulfill the same function that control over distribution used to accomplish. But the nuclear bomb is here to stay, too. That doesn't mean its invention was necessarily a positive development.

Also, and hopefully you already know this and didn't intend to imply otherwise, but social media is just one way of using the internet.

Which means that there's a third option: learning to use the internet better, in a less harmful and destructive way. And "Big Media" are obviously not the only group of people with access to that third option.

edit: also, "so their accounts reach as many people as @realdonaldtrump" is a very very low bar. that account now reaches zero people.