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Re:EU privacy agency urges more safeguards to curb U.S. tech... by jka on Friday February 12, 2021 @06:09PM (#26119643)
It's a good question. I'd flip it around a bit and say that if you're a search engine that:

- Hosts commercial advertising content (not the entire web; only product and service offerings)

- Charges for hosting

- Has a highly qualified audience that genuinely wants to receive relevant advertising (based on requests being user-initiated, not software-initiated)

- Claims credit for revenue generated as a result of providing relevant advertising

... then you're likely to be able to cover the costs of developing and maintaining the system.

Re:EU privacy agency urges more safeguards to curb U.S. tech... by jka on Saturday February 13, 2021 @05:55AM (#26122840)
Two more thoughts:

- This is a bit like eBay or Amazon, arguably; except that the user profile and context is optional for the user to provide

- Addictive products could still be a loophole that bad advertisers could exploit to monetize users without providing them overall benefit; fortunately local regulations tend to cover that