And if the answer to that last question is no, what can Canonical do with the data that's actually valuable to them? If I were given access to a database of sales leads that I was explicitly disallowed from contacting, I would actively avoid even accessing the data to avoid any accusation or perception that I violated those terms, just in case I independently got in touch with those same leads through a different channel.
Interesting that this is not so.
Microsoft being lily-white (/s) would ensure they had GDPR-like positive consent from customers that they could pass on those customers info to specific third parties...
The idea that companies keep some sort of information wall between their support and marketing departments is pretty ridiculous. MS have to be fully aware of this, surely.
So, the story is Canonical taking part in the same crap as the more overtly crap companies, and just this one agent not being clever enough to keep their leads under wraps.
GDPR obliges companies to provide information on all this parties PII has been passed to. Given cookie lists (or UBlock blocked files) are hundreds of companies long I'm surprised we're not getting reports of who is buying up all this info.
"Customer privacy and trust is our top priority at Microsoft. We do not sell any information to third-party companies and only share customer information with Azure Marketplace publishers when customers deploy their product, as outlined in our Terms and Conditions. Our terms with our publishers allow them to provide customers with implementation and technical support for their products but restricts them from using contact details for marketing purposes."
My interpretation is:
Every time you buy or use something from the Marketplace, MS will give your contact details to the Marketplace publisher. That publisher is then restricted in what they can do with the information. They may not use it for Marketing, they may use it to provide technical support.