Re:Intel mocks Apple in new campaign highlighting things use...
by ricketycricket on Friday February 12, 2021 @11:40AM
(#26115474)
> Pretty sure everyone's heard of Apple. Come on.
They are not suggesting the ad is making people aware of Apple. They are suggesting that the ad is making people aware that Intel sees the M1 as a legitimate competitor, therefore suggesting to buyers that it is a worthy alternative to Intel's products. An unintended consequence of attacking a specific competitor or product is that you can raise awareness of the value of your competitor's product.
They are not suggesting the ad is making people aware of Apple. They are suggesting that the ad is making people aware that Intel sees the M1 as a legitimate competitor, therefore suggesting to buyers that it is a worthy alternative to Intel's products. An unintended consequence of attacking a specific competitor or product is that you can raise awareness of the value of your competitor's product.
https://en.wikipedia.org/wiki/Streisand_effect