Re:This Guy Has My MacBook, Caught by Police
by masklinn on Thursday June 02, 2011 @03:41AM
(#2611095)
It's funny to have those response now, given the amount of "this is just a marketing stunt/viral marketing/..." comments on this story previously.
Given the 10 hour difference between the publication's time zone in Melbourne and the developer's in London, it's likely that the email dropped in to their inbox between the hours of 11pm London time (9am in Melbourne) and 4am (1pm in Melbourne, shortly before the article was published).
Even knowing that this story was starting to get some press coverage, would you really have stayed up overnight on the off-chance that someone on the western pacific rim would be the first one to run with the story?
This is why you regularly check your general inbox. Guaranteed PR opportunity that was missed by the app developer. A single response would have resulted in a quote and a more elaborate mention of the app.