But they were never a consumer product in the first place :)

Not saying that they couldn't be useful to consumers, but they're not sold for consumer hardware like intel. They have some strange preconceptions about what consumers need, unfortunately. The same way we still don't have ECC memory in 2021 :/

OK, yes, fair points. :-)

I discovered something that I didn't know in the Q&A afterwards: that flash SSDs can be permanently damaged if the power goes out unexpectedly.

https://www.atpinc.com/blog/how-industrial-SSDs-handles-powe...

Optane fixed this, or rather, was not affected.

This is not such a bad issue in laptops, but it's a potential killer in desktops with SSDs.

Perhaps if Intel had marketed Optane SSDs better, they'd have sold to enthusiasts for just this reason...

True, I was definitely interested myself. Not really for this reason (my important stuff is triple-backed-up including offsite :) ) but for the great performance. But I was waiting for the price to drop a bit. It didn't really happen. I totally agree, Intel is very poor at marketing.