They don't exactly say 'you can have it taken down' though. And, believe it or not, some businesses take the view that they will not be held hostage in this way.

There are several big brand retailers in the UK who don't pay Trustpilot; you can tell by how many negative reviews they have manged to amass.

Another 'benefit ' of paying Trustpilot is that you can have gold stars underneath your search and ads listings. Google seem happy to to be part of the scam too.