That's exactly why people advocate for carbon taxes. Instead of guilt tripping people you just add a financial tradeoff for pollution. Businesses don't understand morals but they do understand money and once you give them a profit motive they are willing to eat their polluting competitors for lunch.

Or we could also seek to reduce our consumption of energy, thus lowering the overall requirement to produce it by any means, including the dirty ones.

But hey, fuck that, there's a chance to get rich here so the planet can suck it.