Re:CD Projekt Red has been subject to a cyber attack and ran...
by TeMPOraL on Tuesday February 09, 2021 @06:52AM
(#26076432)
> Is there a parallel between the advertising industry and their ever increasing quest to mine more data and the games industry with their incessant need for DLC, microtransactions and whatnot?
There is: being "data driven", which is a short for "we need to tighten the feedback loop in our revenue optimization algorithm". The most annoying players in both industries are essentially trying to run a PID controller around the people they're monetizing. For that to work, interactions must be frequent, telemetry must be extensive.
There is: being "data driven", which is a short for "we need to tighten the feedback loop in our revenue optimization algorithm". The most annoying players in both industries are essentially trying to run a PID controller around the people they're monetizing. For that to work, interactions must be frequent, telemetry must be extensive.