The goal of internet drama is to make the instigator and everyone they know laugh at what they've done. The initial 'poke' will generate some of that, but a 'successful' attack will generate days of discussion that 'everyone' laughs at. I get that there are lots of people who don't understand this on this forum, but, asking for citations to understand concepts that are described on wikipedia (http://en.wikipedia.org/wiki/Drama) is a bit ridiculous, don't you agree?

A situation is not an "internet drama" by itself. It needs people talking and/or arguing about it. It is evident to me.