It could be. I eat meat, and my guess is that manufacturers label things as "meat", "milk", and so on, is to imply they can be used as replacements for those in certain circumstances.

I can also see why some people wouldn't like them. Take almond milk. To me, it's pretty good as a milk replacement in most cereal, but there are some where it kinda tastes off and dairy milk tastes great. I imagine veggie meat is similar.

YMMV of course.